The Facebook Marketing Ecosystem

by Craig Samborski on April 13, 2012

Five Guiding Principles

  1. Build a strategy that is social by design
  2. Create an authentic brand voice
  3. Make it interactive
  4. Nurture your relationships
  5. Keep learning

Facebook by Objective

  • Foster product/service development and innovation
  • Generate awareness
  • Drive preference and differentiation
  • Increase traffic and sales
  • Build loyalty and deepen relationships
  • Amplify recommendation and word-of-mouth
  • Gain Insights

Marketing with Facebook

by Craig Samborski April 13, 2012

Facebook makes it easy to market your brand.  We can target our audience with great precision and have a meaningful dialogue about our event. Here are a few simple tips to get you started. Get the word out on your page and share with your friends and followers. Start with a press release. Invite friends [...]

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Tall Ships Duluth Wins Prestigious Tourism Marketing Award

by Craig Samborski February 1, 2011

Explore Minnesota Tourism Recognizes Tall Ships Campaign Duluth, MN – Visit Duluth was awarded the top marketing award during Explore Minnesota Tourism’s Annual Excellence in Tourism Awards Banquet Tuesday evening, January 25, 2011. The event is a highlight of EMT’s annual Tourism Conference, held this year at Grand View Lodge in Nisswa. The conference brings [...]

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The Truth about event exhibitors

by Craig Samborski November 18, 2010

Think exhibitors are a lot of work to deal with? Think Again Here are five truths that every event planner needs to remember about exhibitors: 1. Exhibitors are one of the most important elements of every event. They help set the atmosphere for our event. They are also our customers, just like ticket buyers. 2. Exhibitors [...]

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Managing The Event Manager

by Craig Samborski November 14, 2010

So, how do you manage the event manager? They bring their expertise to the event planning and management process. They are the details person for your event. They are your go to person for everything related to your event. What are the most effective tools for managing this unique relationship? From my experience in the [...]

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Event marketing with facebook

by Craig Samborski November 10, 2010

Facebook makes it easy to market your event.  We can target our audience with great precision and have a meaningful dialogue about our event. Here are a few simple tips to get you started. Get the word out on your page and share with your friends and followers. Start with a press release. Ad your [...]

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Event Tools: Event Planning RFP’s, why?

by Craig Samborski November 4, 2010

Yeah, writing an RFP (Request for Proposal) is a pain in the ass, no doubt. It forces you to put into writing everything you are expecting from a vendor. Yet, for a guy like me who tends to have unspoken expectations, it’s a great tool. Here are 3 things RFP’s do to make your job [...]

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Social Media and Event Planning

by Craig Samborski October 4, 2010

Foursquare, twitter, and youtube…how are you using social media to organize, plan and promote your event? Here is a great piece from mashable on how event management agencies like Draw Events are implementing social media in event promotions. Read more from stephanie marcus @mashable Craig Samborski Bookmark on Delicious Digg this post Recommend on Facebook [...]

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